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E-mail Marketing: Low Cost, Maximized ROI!

E-mail marketing is an amazing yet cost-effective marketing strategy that can help you see a much greater return on investment (ROI). It is easy to manage, provides you with full control, and allows you to establish direct contact with your clients and customers. With e-mail marketing, a lot of your success depends on the e-mail marketing software you choose. They are responsible for ensuring that your e-mails get delivered. If you aren’t careful, you will pay a lot more money for fewer marketing features and terrible e-mail deliverability rates (which cause you to lose even more money).

Are you not convinced about e-mail marketing? Here is why building an e-mail list is important today and what you should look for when investing in an e-mail marketing tool.

A good e-mail marketing service should enable you to create highly engaging e-mail newsletters with a friendly user interface, like the drag-and-drop editor!

You should be able to easily send bulk e-mails, along with personalized and targeted without a lot of work. This is also known as marketing automation.

Besides that, your e-mail marketing service should always make management easier, be it a contact list, segmenting users into groups or tracking your e-mail marketing campaigns’ performance.

Most importantly, a good e-mail service provider ensures that your e-mail campaigns do not end up in the spam folder.

Let’s look at some of the most popular e-mail marketing service providers and how they stack up against each other.

Constant Contact

One of the fastest-growing e-mail marketing services, it is easy to use beginner-friendly. Anyone can use it to manage their e-mail list, templates, calendars, and much more. Each account provides you access to unlimited e-mails, tracing, reporting, and built-in social media sharing tools. Plus, their premium accounts come with powerful features like e-mail automation, drip campaigns, and coupons, along with surveys and polls. Send targeted e-mails and maximize your profits!

Drip

Another powerful enterprise e-mail marketing platform for bloggers and digital marketers, providing a wide range of tools that make marketing automation easier! The e-mail software offers seamless integration for all website builders, including Woo Commerce and Word Press. You can easily add pop-ups, opt-in signup forms, and generate more leads. The best part about them is their intelligent marketing and automation tools that allow you to segment e-mails, split testing features, and build appealing visual workflows!

Convert Kit

This one is for the professionals; bloggers, authors, and digital marketers.

It is incredibly powerful and, at the same time, very easy to use! You can easily upgrade your content by including incentives and e-mail signup forms as the auto-responders will send the drip e-mails from their e-mailing service and make it easier for you. You can segment subscribers and increase conversions with automated e-mails to make it more engaging.

Getemail.io

Since everything comes back to the e-mail, Getemail.io does the job for you! Don’t know the e-mail address, no problem! Getemail.io retrieves accurate e-mail addresses and helps you connect with potential clients and customers.