Trust is the basis of any successful sale. Today’s buyers have countless options available just a click away, and business owners can track every click, but the most crucial aspect, trust, is the hardest to understand. Even though e-commerce has grown enormously in recent years, some people still fear that some websites will cheat them when buying an article online.
How do you trust shoppers when they buy a new product online or buy from an online store they don’t know about? What elements of the shopping experience in an online store generate trust or affect it? Save yourself the time and money and read this article that will present you with important information about online services.
Online store or online service provider – reliable or not?
We wanted to understand what makes a new shopper feel comfortable buying a new item or buying at an unknown store. Specifically, we wanted to know:
· How do you trust buyers who are considering buying a new item from a new store?
· Which pages or items in your store are most important to build trust among shoppers?
After analyzing US-Reviews during these purchases, we noticed some models that allowed us to identify design elements that generate and affect trust in online stores.
Trusted builders are design elements or details that reassure buyers, soothe doubts, and help them feel relaxed when making a purchase. On the contrary, those that affect trust fill buyers with concern, making them question the validity and authenticity of the business and raising doubts about the safety of making a purchase.
Five key ways an online store can establish and increase customer confidence:
· Make a great first impression with your homepage
· Provide customers with essential information
· Tell your story and why you started the business
· Shows current customer satisfaction
· Make sure the transaction is transparent and easy
The reputation of the online service is very important
The online age is also the age of word of mouth. There is nothing better for an Internet sales site than recommending it to its buyers or users. The first step is to always check who you are buying from and see their movements online. Pages like Amazon, eBay, or other international giants offer the security of being on the market for a long time.
However, if the shopping site is more local or even new, it may be a symbol of a newly created scam site, so it’s a good idea to review the contact section, site history, and search for information about it. via the Internet.
Check the legal section
Although reading legal rules is a weak or non-existent habit for Internet shoppers, the website must have “Legal Notices” or “Terms of Purchase” to find out what steps the page follows when making a purchase. with them.
Also, it is recommended that you follow the legal regulations in each country. For example, in Europe, all these pages must comply with the RGPD, LSSI, or LOPD, thus ensuring the protection of personal information and exercising, if necessary, the right to claim or return the money.